Pay no attention to the well-heeled gentlemen whispering 'What if it's a bubble?' behind the curtain—AI is the all-revolutionising tech that's here to change the world. Ubisoft reckons AI is a revolution for games on par with "the shift to 3D." EA's buyers plan to lean on AI to make its $20 billion debt disappear. Microsoft's AI boss doesn't understand why some folk don't like AI! Which, to be fair, might also be true for me if my generous executive pay package depended on me not understanding it.
But one person who's not all in on the AI-fication of everything is voice actor Jennifer English, who you almost certainly know as Baldur's Gate 3's Shadowheart and Clair Obscur: Expedition 33's Maelle. In a chat with GamesRadar at this year's Golden Joystick Awards, English had one piece of advice for anyone looking to apply generative AI to games: "Don't."
