A man who had begun losing his hair has been left crying tears of joy after receiving a hair piece which makes him look "20 years younger."
Ashley Tawney couldn't keep his emotions to himself as he was filmed breaking down in tears after being fitted with the realistic hair system by Novo Cabelo Hair.
The company filmed 360-view before and after shots on TikTok, leaving followers gobsmacked by Ashley's incredible transformation, the Daily Star reports.
In the clip, the voice over can be heard saying: "He is tired of feeling self-conscious about his hair."
Ashley's eyes are covered so he can't see stylist Rob working on the hair system, first shaving off unwanted hair, then covering his scalp with protector and adhesive.
Rob then fits the hair system and begins styling it so it flows seamlessly into Ashley's natural hair.
"All we needed was Ashley's reaction – let's see what he thinks," the voice over says, as Ashley breaks down in tears, saying, "Oh my god!"
He then examines his new hairstyle from every angle and looks like he is welling up with tears.
The video was watched more than 700,000 times since it was uploaded on March 4, by @novocabelohair on TikTok and viewers were just as stunned.
"Tears in my eyes. People don't realise this can really shatter some men's confidence. It doesn't define you, but it's difficult to accept," one viewer said, while another added: "Omg he looks 20 years younger!"
"I think it's great that men can feel better... like women have been with wigs for years," a third wrote, while a fourth commented: "What a genuine guy, I’m happy for him he looks amazing."
Another TikTok user wrote: "I’m a woman who unfortunately is going through my two-stage of hair loss in four years, it’s so upsetting, Ashley you look amazing."
Ashley replied to the comments himself, writing: "I'm so pleased with my new system! I love it! I honestly can't thank you enough rob, makes me teary watching this! Selfie-taking non-stop."
For most men, balding is a totally normal part of getting older but if it seems unusual or is affecting your self-esteem you should speak to your GP.
The NHS says male pattern hair loss can be treated with finasteride and minoxidil but they do not work for all men and can be expensive, as they are not available on prescription.
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