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Zenger
Zenger
Technology
Anusuya Lahiri

Balancing Profitability And Entertainment: Amazon Considers Launching Ad-Supported Prime Video Tier

Amazon Prime Video Prime Entertainment Andy Jassy Amazon Studios Nasdaq
 (Photo by Artur Widak/NurPhoto via Getty Images)

Amazon.Com, Inc (NASDAQ: AMZN) looks to launch an advertising-supported Prime Video streaming service tier to build its ad business further and generate more entertainment revenue.

Advertising has been an area of continued growth for Amazon, growing by 21% year over year to $9.5 billion in the first quarter, the Wall Street Journal reports.

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