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Fortune
Fortune
Chloe Berger

Baked by Melissa founder once shirked the CEO role: “I didn't think I was good enough.” Now she’s not looking back.

(Credit: Laura Cavanaugh / Contributor—Getty Images)

Sitting on the corner of her bed, in her one-bedroom apartment in Murray Hill, Melissa Ben-Ishay didn’t feel ready to run her own business. At least not yet.

Back in 2008, Melissa Ben-Ishay was fired from her job as an assistant media planner at an advertising agency. She went to her brother’s office and he told her to go home and bake, and that they’d start on their life-long dreams of starting a company together from there.

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