Paul Hollywood issued a warning to his fans and followers after some were targeted by scammers.
People are pretending to be the Great British Bake Off star and are swindling fans out of cash with promises of raunchy photos, reported The Mirror.
The cyber criminals are setting up false internet profiles of the 55-year-old as well as other heartthrob celebs such as Gordon Ramsay to try to con followers.
READ MORE: Paul Hollywood shocks fans with unrecognisable throwback picture
Paul was quick to issue a statement to his fans after becoming aware of the scam.
Taking to Twitter, he wrote: "I've heard impersonators are at it again. Do not engage with these imposters. Take care."
Following his statement, one fan of Paul in the US admitted to sending £4,700 to a fake profile thinking it was genuine.
And it's not the first time the baking star has been impersonated.
Back in 2020, Paul revealed con artists were using his pictures to shamelessly scam women on online dating sites.
Paul received countless tipsters flood his inbox about pictures of him that are being exploited in a bid to trick fans for cash.
The catfishing went so far that the people behind the computer screen are were even pretending to be part of his personal entourage if posing as Paul failed.
At the time, the celebrity chef reached out to fans to warn them about the scam, telling them to 'be careful' and to always look out for the blue tick next to a name - which shows an account is authentic and verified.
Paul penned: "Morning I’m still receiving messages saying there are scammers pretending to be me contacting you, look for the blue tick highlighted, also look at the follower number.
"I don’t have a private account.. please be careful, watch the GBBO, and Great British Bake off scammers too, look for blue tick ALWAYS."
Following his statement, fans who had been victims of the shameless scam rushed to the comments to share their experience.
One fan wrote: "I got one from a guy who pretended to be your manager. I didn't reply."
Another penned: "I got it on twitter saying I won to meet you, I've emailed u ages ago about it, who was doing it turned really nasty as well x."
While another wrote: "I receive a lot of followers with your photos. I report and block immediately."
Receive newsletters with the latest news, sport and what's on updates from the Liverpool ECHO by signing up here
