When Bajaj Auto talks about exports shooting above the 200,000-unit mark month after month, it’s easy for a Western audience to immediately think of KTM 390s and Triumph 400s heading overseas. Those bikes matter because they’re the most visible part of Bajaj’s global footprint in Europe and other developed markets. But the numbers show they’re still just a small piece of a much bigger picture.
Let’s start with Triumph, since that’s where a lot of the recent attention has been. In 2024, Triumph sold roughly 29,700 motorcycles in India, almost entirely made up of the Speed 400 and Scrambler 400X. Globally, Triumph reported around 134,600 units sold in 2024, its best year on record. The India-built 400s were repeatedly cited as a major growth driver. That gives us a useful anchor. Even in a breakout year, Triumph’s India volume alone is under 30,000 units.
Now let's shift our attention to KTM.
