Bajaj Auto is no stranger to steering India’s mobility landscape. As one of the country’s largest two- and three-wheeler manufacturers, the company has spent decades shaping how millions get around. From workhorses like the no-nonsense Boxer commuter, the sporty Pulsar, or the iconic Chetak scooter, which returned in recent years as an electric model.
And speaking of electrics, Bajaj has focused heavily on scooters and three-wheelers, building a solid foothold while keeping a close eye on how the broader motorcycle market evolves. But the company has made it clear that it wants a bigger slice of the electric pie.
And now, Bajaj’s EV playbook looks set to get a big rewrite. Managing Director Rajiv Bajaj recently confirmed that both the Pulsar and Boxer brands are headed for electrification, with a commuter e-bike under the Boxer badge and a sportier electric motorcycle bearing the Pulsar name in the works. That’s quite a big deal, especially in segments where Bajaj admits it’s not yet the overwhelming market leader.
