The rights to Vincent Motorcycles, a British manufacturer from 1928 to 1955, have been obtained by Bajaj Auto. Due to severe financial losses, the now-defunct British business was obliged to stop producing motorcycles. As it turned out, Bajaj has been in charge of the Vincent brand's rights from as far back as 2017. Curiously, the Indian automaker didn't make any statements about it. Could this mean that Bajaj has a trick up its sleeve?
Even though Vincent wasn't as well-known as Triumph, Norton, or BSA back in the day, it was nevertheless a significant player in the British motorcycle market. The Black Shadow and Black Lightning were two of its bikes, which were among the fastest at the time. The brand was also a regular competitor in the famed Isle of Man races. Now, motorcycle companies around the world revitalizing brands in the modern age are nothing new. We’ve seen it happen to Benelli, with Qianjiang breathing new life to the Italian brand. The same can be said for Jawa, the Czech brand which was revitalized by Mahindra-owned Classic Legends in India.
