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RideApart
RideApart
Sport
Robbie Bacon

Bajaj Is Open to a Strategic Investor for KTM. So Long As They're In It For the Long Haul

Bajaj has done wonders with KTM since coming to the brand's financial rescue last year. The Indian manufacturer implemented new financial strategies, and KTM's Q1 financial reports indicate that Bajaj's new direction could point to salvation. Now, Bajaj has announced that it's open to bringing in a strategic partner for its Austrian subsidiary.

For context, Bajaj loaned KTM €450 million ($527 million) in 2025, which was essentially used to keep the company alive, start its restructuring, and finance a court-approved process to get the company back on its feet. Since then, Bajaj loaned approximately €350 million ($410 million) more and became KTM's majority owner.

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