Bajaj Markets, which is the digital financial marketplace of Bajaj Finserv, has joined the Open Network for Digital Commerce (ONDC). It will allow over 16 million users to shop for electronics and appliances through the government-backed open commerce platform.
With this move, Bajaj Markets becomes a buyer-side participant in ONDC, expanding beyond financial products to offer a wide catalog of consumer electronics from ONDC sellers directly via its app and website.
