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Fortune

Lionel Lim

Baidu shares pop after it makes ERNIE, its flagship AI model, free in a bid to catch up to its competition

Baidu Alibaba Apple ByteDance China

(Credit: Cheng Xin—Getty Images)

Chinese tech firm Baidu is heating up the country’s AI price war by promising to offer access to ERNIE Bot, its AI chatbot, for free.

Starting April 1, ERNIE Bot, the company’s chatbot first released just a few months after OpenAI’s ChatGPT, will be free for all users, the company announced on Thursday.

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