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Metal Hammer
Metal Hammer
Entertainment
Matt Mills

“Bad songs do not go viral in metal – that may happen in other genres, but not in metal”: The Bloodywood guide to internet fame

Bloodywood in 2025.

Bloodywood are one of metal’s greatest online success stories. Founded by Karan Katiyar, the Indian folk/nu metal juggernaut began as a bedroom project, with the guitarist and producer teaming with screamer Jayant Bhadula and, later, rapper Raoul Kerr to give pop and Bollywood hits a brutalised makeover. It was a fast way to gain notice on Facebook, Reddit and YouTube for the burgeoning three-piece.

In the years since, Bloodywood have turned online curiosity into a bona fide career. They now have two albums to their name, have toured all over the world and have twice collaborated with J-metal sensations Babymetal. Also, last year, they appeared on the soundtrack to Hollywood blockbuster Monkey Man, directed by, written by and starring Dev Patel (Slumdog Millionaire, Lion, The Green Knight).

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