Get all your news in one place.
100’s of premium titles.
One app.
Start reading
The Independent UK
The Independent UK
Lifestyle
Isobel Lewis

Bad Bunny’s acclaimed Super Bowl halftime show has set a new record for the event

  • Bad Bunny's Super Bowl halftime show has been declared the most-watched in the event's history by producer Roc Nation, amassing over 4.1 billion views worldwide within its first 24 hours.
  • Roc Nation stated these figures accounted for global and US broadcasts, YouTube, and other digital platforms, though US-only viewership reported by Nielsen was slightly lower than a previous record.
  • The Puerto Rican artist made history by performing the first Super Bowl show predominantly in Spanish, using the platform to celebrate Puerto Rican and wider Latin culture.
  • The performance drew criticism from the American right, including Donald Trump, who labelled it "terrible" and claimed the artist "sows hatred".
  • Despite calls from MAGA supporters to watch a rival "All-American" show, Bad Bunny's performance still reportedly played at a watch party hosted by Donald Trump.

IN FULL

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.