Midway through the largest British concert ever staged by a Latin-American artist, a giant cartoon toad appears on the big screens and admonishes those in the crowd who can’t speak Spanish: “You’re missing the message,” it warns. The giant cartoon frog has a point. Bad Bunny is given to lengthy between-song chat, delivered in his native tongue, which apparently cover everything from the recent earthquake in Venezuela to what seem to be subtly pointed remarks about the importance of people and places: his current world tour declines to take in the United States on the grounds that it might attract the attention of ICE, a not-unreasonable assumption given the tantrum thrown by Donald Trump over the singer’s headline appearance at the Superbowl half-time show (a tantrum, it’s worth noting, that helped propel Bad Bunny’s albums into the British Top 10 for the first time).
Equally, the cartoon toad needn’t have worried. For one thing, there are so many representatives of the diaspora in the crowd that his Spanish monologues are noticeably more warmly and loudly received than his solitary announcement in English. And, for another, if his show proves anything, it’s that you really don’t need to understand the lyrics to grasp why Bad Bunny has become one of the biggest stars in the world.
