It's the story that has got everyone talking- from Domino's Pizza, to The Chase's Anne Hegarty and Piers Morgan.
This Morning hosts Holly Willoughby, 41, and Phillip Schofield, 60, were last week falsely accused of cutting in the queue to see the Queen lying in state in Westminster Hall, and despite ITV clarifying they did not jump the line and were working, public anger still remains.
The usually beloved pair have been viciously trolled and a petition calling for them to be sacked has received more than 34,000 signatures and counting.
Backstage at the popular daytime show insiders have spoken over Holly and Phil's devastation over their treatment and staff rallying around the under-siege pair.
Rumours of Holly's future on the show have also been floated, although a source has confirmed she will not be quitting under any circumstances.
A picture emerged on Friday which appeared to show Holly and Phil in the fast-track lane to pay their respects to the Queen, which caused fury, particularly when celebs such as David Beckham had queued with the public.
However two days later, as outrage grew, This Morning issued a strongly worded statement, explaining Holly and Phil had been in the Hall in a professional capacity to film a segment for the programme.
Yesterday, on the show, Holly and Phil insisted they would "never jump a queue", and while some viewers and fellow presenters have rushed to their defence, the petition keeps growing.
The picture painted by insiders at This Morning is one of tense, crisis talks, with show bosses torn last week over whether to air segment which Holly and Phil queued to film- which they did in the end.
Sources spoke of tears behind the scenes with bosses furiously scrambling execs for discussions on how to present the segment.
And a source told the Mirror that the last few days "had taken a huge emotional toll on both Holly and Phil," adding: "They have been left distraught."
The source added: "They're devastated by the reaction and the way the false claim they skipped the queue took off on social media. Holly has been in tears, and Phil has been very upset.
"But they were determined to face the criticism head-on on Tuesday's show and not shy away from it. They hope they can now draw a line under it, and that people understand the context.
"The irony of all of this is that they headed down to Westminster to work on their day off on Friday, and spent the entire weekend working on the footage, as they were so determined to deliver extra coverage for the viewers about the Queen.
"For them to then get accused of not working, and then not being worthy of media accreditation to do their job, is just obscene."
Show staff rallied around the pair as the backlash continued, with Holly left in "floods of tears".
A source told Mail Online: "Holly, in particular, has been left totally distraught by this. She's been in floods of tears at some of the things she's been called and of the behaviour she's been accused of."
"She'd never jump a queue or behave in that way and is heartbroken that people think she would."
They added: "Producers and staff at This Morning are rallying round."
Speculation was rife yesterday over Holly's future on the show- however an insider confirmed she will not be leaving her post.
They told The Sun: "This Morning has been her life for more than a decade and the only way she'd consider quitting at this stage is if viewers really didn't want her there.
"She's tried to give their side of the story on the show today and they're both hoping to move on from it now."
The source added that show bosses know Holly is a "hit with viewers" and are counting on her remaining "for a good while yet."
It is understood that Holly spoke to a lawyer over the weekend about a story written about the on-going queue drama.
