Backlash grows against Border Patrol using rodeos for recruitment drives in the wake of Trump admin’s $15M advertising push

For the last 20 years, the US Customs and Border Protection has used rodeo events as recruitment opportunities, but amid the Trump administration’s crackdown on migrants, backlash against sponsorship and recruitment at rodeos by the Department of Homeland Security is now growing.

The involvement of the CBP at a Professional Bull Riders rodeo event in the Bridgestone Arena in Nashville for a recruitment drive prompted the Protest group 50501 to say, “We don’t want the Department of Homeland Security in our town!”