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Evening Standard
Evening Standard
World
Barney Davis

Backlash after Adidas bare breasted sports bra campaign

Adidas

Adidas has been slammed for posting a grid of 24 women’s breasts of all shapes and sizes to promote its latest sports bra range.

The sports brand said it wanted to remove the shame of diverse body types by posting the image of topless women under the #SupportIsEverything.

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