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The Independent UK
The Independent UK
Charlotte Cripps

Backlash about Sydney Sweeney’s ‘kit off’ stunt isn’t about snobbery and she knows it

Sydney Sweeney Novig Euphoria Women in Sport

Sydney Sweeney isn’t just the star of Euphoria – she’s now the star of a new highly sexualised ad campaign for sports betting app Novig that has officially gone viral.

It shows the 29-year-old in a variety of sporty poses, including sitting naked on top of a basketball hoop, using footballs to push up her cleavage and wearing just shoulder pads with a football placed over her crotch area.

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