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Tom’s Hardware
Tom’s Hardware
Technology
Bruno Ferreira

Backblaze silently redefines 'unlimited' backups and users discover it's not backing up Dropbox and OneDrive — as firm leans heavier into AI storage services, changes could signal shift away from home backups

Backblaze service.

About two weeks ago, Backblaze sent out an email to its subscribers letting them know about the latest changes to its Terms of Service, and therein lies a paragraph that says that if your usage of the service exceeds "typical usage patterns" or "places an undue burden," the company may throttle or terminate your account, this despite the company's pledge of unlimited backups. There is no definition of what constitutes typical usage, so your guess is as good as ours. The company has also stopped uploading local data synced to other cloud storage suppliers. The changes come as the company has experienced a 40X year-over-year increase in AI data stored on its servers and has increased focus on its accelerating AI business.

Backblaze is perhaps the most popular home computer backup service, offering unlimited storage for a low monthly price and a simplified interface that backs up entire computers and external drives in one fell swoop. That's the sales pitch on the website, except the exact definitions of "unlimited," "computers," and "external drives" are all up for discussion thanks to the company's repeated ToS changes and possibly its market repositioning — and can lead to instances of data loss, as some users found out the worst way.

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