Tom Gent is the Co-Founder & Head of Creative of Founder Creative, an award-winning content agency with a passion for bespoke immersive storytelling in the world of sport and gaming. With an expansive career in media and entertainment, Tom has worked for huge industry names like BBC Sport and EA, as well as producing the official 2016 Euros film and covering several Summer and Winter Olympics.
In 2020 Tom leveraged his creative flair to co-found Founder Creative. Since then he has worked with clients such as McLaren, Mercedes, and Supercell, bringing innovative and original content to a global audience. As part of our Day in the Life series, I caught up with Tom to discuss his career journey, the rise of AI and the key to making great sports documentaries.
