Nobody saw this coming. Not Netflix, not its stars, not the public. Baby Reindeer was quietly released in April only to explode, thrilling and appalling viewers everywhere, and becoming one of the most talked about shows in years.
Since it launched, it has garnered a whopping 252.1m viewers, and racked up 1.7bn viewing hours, making it one of the most watched Netflix shows of all time. It has also been acclaimed by everyone from Stephen King (“Baby Reindeer. Holy shit”, he tweeted) to Cardi B. But the resulting public and media frenzy has also unleashed something dark that brings into question how true crime dramas will be made in the future.
