The concept of “baby-soft skin” – a naturally plump, dewy and glowing face – has been the beauty industry’s gold standard for decades. So why is the industry now trying to sell these bundles of joy bottles of moisturizer, cleanser and perfume?
This month, Baby Dior unveiled a so-called “complete skincare line for little ones”. Think babies, who enter this world with that delicious milky, soapy newborn smell, don’t need perfume? You could be wrong, as the one per cent can now mist their children with Dior’s Bonne Étoile, a $230 “scented water” that has whiffs of pear, wild rose and white musk. Pear also features in Le Lait Très Tendre, an all-body moisturizer that goes for $115. For those who wish to “turn baby’s bath time ritual into a precious moment”, Dior offers a $95 bottle of face, body and hair foam. At the same price, one can buy a “cleaning water” that’s “composed of 98% natural-origin ingredients and infused with mallow flower extract”.
