British Airways has unveiled the luxurious new first class seat that it hopes will give it the edge in the battle to attract high spending passengers on flagship routes across the Atlantic.
The flag carrier, which is the only European airline to offer first class between London and the US, is said to provide passengers with “a modern luxury hotel feel, the seat also combines home comforts and thoughtful British touches”. It is the first update to British Airways’ first class cabin since 2020. Each “mini-room” will cost around £100,000 to make.
