Good morning, Broadsheet readers! Only a fraction of CEOs worldwide are women, Aetna is the first major health insurer to include IUI in its coverage, and a female founder sought the marketing benefits of being called a unicorn. Have a wonderful Wednesday!
- Unicorn watch. For seven years, founder Katherine Kostereva bootstrapped her tech startup Creatio. She focused on building a no-code platform that automates workflow and serves as a customer relationship management tool for knowledge workers from her company's home base in Boston.
Despite building a tech startup, she didn't raise venture capital funding in the early years. She finally did in 2021 and went further in June with a $200 million fundraise that turned Creatio into a unicorn valued at $1.2 billion. Investors in the newest female-founded unicorn included Sapphire Ventures, StepStone Group, Volition Capital, and Horizon Capital.
