B&M shoppers have been rushing to their local store after discovering new 'dupes' of items from The White Company that cost up to £150.
The popular discounted retail chain has become renowned for its vast variety of affordable dupes of some major brands, including Lush and Jo Malone.
Now, the high-street store is once again wowing shoppers with their take on The White Company's stylish aperture picture frames that are a fraction of the cost.
Shoppers have been flocking to TikTok to share how they have been "hunting down" B&M's chic picture frames and urging others to do the same.
The retailer's New York Multi Aperture Photo Frames are priced at £6 and £7 and come complete with a classy black or white wooden frame that is eerily similar to the pricier brand.
Not only are they classy, but shoppers have been comparing them to The White Company's 9 Aperture Wood Photo Frame and 15 Aperture Wood Photo Frame which retail at £90 and £150 respectively.
TikTok user @freyafarrington shared a clip of her popping into her local B&M store where she said she was "hunting down" dupes of The White Company at B&M.
Another user, @charlouisedainty, who popped into their local store for some affordable homeware items, also shared the photo frames and said: "I need to go back for those frames."
Eagle-eyed bargain hunters will know that this is not the first time that the retailer has stocked items similar to the designer brand.
Shoppers recently flocked to their local shop for the £2.50 classy ceramic baubles for their Christmas displays, with many saying they looked similar to The White Company's £38 decorations.
You can find B&M's range of New York Aperture Wood Photo Frames in your local store. As always, please check with your local store for stock availability.
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