B&M has released a new product intended to ensure shoppers "never lose socks again", and it has been called a "game changer".
The budget giant sells sock pairing clips in packs of 30 for £2, which can be used to bind pairs of socks together when placed into a washing machine.
They can also be used to help keep pairs of socks together when being hung out to dry on washing lines.
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One satisfied customer took to Facebook to share news of the product with other consumers.
Writing in the Extreme Couponing and Bargains UK group, they said: "These have to be the best inventions ever, especially if you're like me and always end up with odd socks. And 30 for £2 is brilliant."
Before long, the post had racked up more than 460 likes and a staggering 1,300 comments from shoppers sharing their thoughts.
One said: "These are amazing no more sock pairing I peg them on line still attached".
"I need these in my life," revealed a second.
A third echoed: "What a great idea, feel I need these in my life".
"Oh I so need these," agreed a fourth.
"Game changer," another simply commented.
Other users suggested alternative ways to keep socks together, with one writing: "Use elastic bands to hold sock together".
"I pop ours into a wash bag never lose them then," posted a second.
