Queen of clean, Sophie Hinchliffe - also known as Mrs Hinch - has launched a brand new range of affordable cleaning products which shoppers say ‘smell like sunshine’. Among the fans is celebrity pal Stacey Solomon, who says the fragrance helps her ‘get through’ her household chores.
The Country Garden collection of cleaning products recently launched in B&M, with prices starting from £1.99.
The partnership with Procter & Gamble sees the pink tulip and white jasmine scent feature across a number of brands like Lenor, Bold, Flash and Fairy.
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Sophie, who has 4.7 million Instagram followers, began sharing her love of cleaning on her account, which had just 28 fans at the time. She described the partnership as a ‘dream’ in a social media post.
The 33-year-old said: “I remember the exact day I was called ‘The crazy cleaning woman’ for taking pictures of cleaning products and then sharing them with my 28 followers that I had at the time! Yes that’s right 28. So just a little reminder today that sticking to your true self and giving your everything to simple things you love and enjoy in life ...makes your dreams happen
“Remind yourself that you are a strong passionate person who deserves happiness and success. This right here is My Country Garden Collection, brands I’ve grown up with! So yes I am bloody proud to be the crazy cleaning woman, AKA Mrs Hinch, just hinching myself happy.”
Stacey Solomon - who recently got back from a family trip abroad - commented: “Can not WAIT to get home and wash our holiday clothes in tulip & Jasmine it’s what will get me through it.”
Fans are obsessed with the smell and have been filling their homes with the cleaning products while completing a spring blitz around the house.
One shopper said: “I washed all the bedding in it today and then sprayed them with the Febreze and my son said it smelt like sunshine. I absolutely love jasmine and my wee dad loves tulips so this range has definitely been my favourite to date.”
Another added: “I love this! Even my husband walked in the house one evening and commented on the new amazing smell. He normally hates me spending money on new things but said we absolutely needed more of this. So ended up with almost the entire collection “
Shoppers can pick up products like the Flash floor liquid, Lenor fabric conditioner and Bold all in one pods from B&M, Home Bargains, Morrisons and Waitrose, and is expected to hit other retailers in the coming months too.
The news comes as the cleaning guru told fans she had ended her collaboration with supermarket Tesco earlier this month. She began a partnership with the superstore in January 2021, with products including candles, bedlinen and loungewear.
Since February 2023, the prices of her products have reduced a fair amount and now her partnership has reportedly ended, Birmingham Live reports.
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