B&M has divided the opinion of shoppers after sharing a new Christmas chocolate product online.
The discount store regularly uses its Instagram page to keep shoppers up to date with new product lines available in store. The latest item to gain the attention of B&M's legion of devoted fans is the Aero festive selection box.
The box is designed to be a Christmas gift and includes four bars of Aero chocolate in peppermint, snowy white, orange and chocolate flavours.
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Posting the picture to its 1.4m Instagram followers, B&M wrote: "Christmas goodies are starting to arrive... because it's never too early for snacks!!" The post quickly amassed over 3,000 likes, with many shoppers taking to the comments section to share their thoughts.
Some customers were excited by the festive treat. One wrote: "I would buy this as a prize for Xmas bingo, but I don't think I will have the will power not to open it." Another commented: "this looks unreal", whilst someone else tagged a friend and said: "can I have this for Christmas please."
Another Instagram user wrote: "Oh my goodness how amazing does this look!! Did you say Christmas I'm there" and another said: "never too early."
However some commenters thought it was too early to be thinking about Christmas products. One shopper wrote: "Omg children haven't even gone back to school yet and you're showing Christmas stuff." Another said: "It's literally August" whilst someone else commented: "Too. Soon! Even for me!"
The Aero festive selection box is available in B&M stores now. To find your nearest branch, click here.
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