B&M is selling a vast range of beauty and skincare dupes this summer, with prices starting from as little as £2.49. The discount retailer is offering various Plex products, which are said to be a dupe of luxury haircare brand Olaplex.
For many with dry and damaged hair, Olaplex is their go-to product, but it comes with a fairly expensive price tag, with a bottle of its shampoo and conditioner potentially setting you back £56. However, B&M is releasing a range called Plex, with prices starting from £2.49.
The retailer expects that the dupes products will fly off the shelves when they arrive to stores on July 19. Similar to Olaplex, B&M's range is a bond-builder, meaning it is designed to repair damaged or bleached hair, it is also vegan and created for all hair types.
