The retailer B&M, formerly known as B&M Bargains, has released a new flavour of jammie dodgers to their stores.
The beloved, traditional biscuits are usually found with a red, jammy centre inside a shortbread biscuit. Alternatively, they can be filled with apple jam but they have never been filled with other fruits until now.
B&M made the announcement on Instagram, writing: "We've gone bananas for these new MINIONS Ba-na-nas flavoured Jammie Dodgers! You can grab these banana flavoured Jammie Dodgers for just 50p.
Read more: Home Bargains shoppers moan about flavour of new treat
"The perfect snack for kids and grown-ups alike. They're full of fun with NO artificial colours or flavours - plus they're suitable for vegans too! "LIKE if you want to try these?"
The new flavour is inspired by the Minions from the film franchise Despicable Me. It is suitable for vegans as it is plant-based with a banoffee flavoured biscuit and also comes in cheap at only 50p. However, the snack has received mixed reviews from customers and fans of the brand.
One customer replied to the post by simply saying: "No thanks." They added three mask-over-the-face emojis. But B&M Stores was quickly reply "Yes please!!" followed by two yellow hearts akin to the yellow packaging.
Another shopper commented, "That's so wrong," to which B&M replied "That's a lie, I'm telling ya!!" with the drooling face emoji.
Others customers cannot wait to try the new banana Jammie Dodgers. One said: "Need these in my life #gobananas ". Meanwhile another shopper told a friend in the comments, "urm we need to go."
The biscuit brand rolled out the collaboration a week ago, writing: "GO BA-NA-A’s with @minions!! We’ve been busy inventing something delicious, mischievous and a little bit cheeky!
"Introducing banana flavoured Jammie Dodgers, combining dodgers classic shortcake, infused with a banoffee flavoured biscuit and a fruity banana jam. You’d be bananas not to try them! Available NOW in @bm_stores across the UK. #jammiedodgers #banana #minions."
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