B&M has announced a line of hair care products that are said to be a dupe for Olaplex's range.
Olaplex is often the go-to hair product for people with dry and damaged locks. However, a bottle of its shampoo and conditioner can set you back £56.
Fortunately, B&M is releasing a range called Plex, with prices starting from £2.49. The discount retailer expects that these products will fly off the shelves.
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Similar to Olaplex, the range is a bond-builder, meaning it is designed to repair damaged or bleached hair. Each product, priced at £2.49, is vegan and created for all hair types.
B&M’s new Plex range includes:
Plex No. 1 shampoo - hydrates, softens, cleanses and offers frizz control
Plex No. 2 hair mask - replenishes, strengthens and conditions
Plex No. 3 conditioner - nourishes, detangles, smooths and shines
Plex No.4 bonding oil - protects, repairs, shines and treats
Plex No. 5 serum - shines, smooths, detangles and offers frizz control
The products feature a similar design and packaging to Olaplex, though the price difference is significant. Olaxplex's shampoo and conditioner bundle at LookFantastic is priced at £56, while B&M's dupe would cost less than £5.
B&M’s Plex range will be available in stores from July 19. You can find your nearest store here.
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