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Michael Malone

B+C Station Awards 2023: Kyle Grimes Sets Up WCVB Boston for the Long Run

WCVB Boston GM Kyle Grimes.

The Boston Marathon had aired on Boston rival WBZ for 17 years, but that changed this year, as market leader WCVB secured the rights in a joint bid with ESPN. The 127th Boston Marathon happened in April, and WCVB was all in. Coverage went from 4 a.m. until 8 p.m. that day, and it was also carried on other Hearst TV stations around New England as well as ESPN itself. WCVB followed not just the elite racers, but the many more who were running the fabled event for the first time — the runners who viewers would probably find more relatable. 

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