The southwest monsoon rains normally bring in a train of opportunities in the traditional Ayurveda wellness treatment industry in Kerala as the monsoon is considered ideal for performing rejuvenation and detoxification therapies. The truant monsoon this time, however, has played spoilsport for those offering traditional Ayurveda therapies.
According to Sajeev Kurup, president, Ayurveda Promotion Society, the season starts in the State with the onset of monsoon as authentic Panchakarma therapies are performed at the height of the monsoon. “We had lost substantial business in June as there was a delay in the onset of monsoon, followed by deficient monsoon. The business picked up in July when the State witnessed some intense spells of rain. But the temperature climbed up again in August following a break in the monsoon. According to Ayurveda, the Panchakarma therapies are climate-specific and are not advised if the temperature is above normal,” said Mr. Kurup.
During the monsoon period, the clientele of Ayurveda practitioners mainly consist of overseas Indians and domestic clients. Foreigners usually come for therapy at beachfront properties after September.
