
In India, Ayurveda is often seen as “natural” and therefore automatically “safe”. Millions consume Ayurvedic medicines without consulting a doctor. The government, too, promotes Ayurveda globally as part of India’s soft power.

In India, Ayurveda is often seen as “natural” and therefore automatically “safe”. Millions consume Ayurvedic medicines without consulting a doctor. The government, too, promotes Ayurveda globally as part of India’s soft power.