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International Business Times
International Business Times
World
Clara LALANNE

Aww, Cute: New London Show Explores The World Of The Adorable

London Hello Kitty
A gallery employee poses next to a Hello Kitty installation during a photocall of the exhibition "CUTE" at the Somerset House, central London, on January 24, 2024. CUTE is the first major exhibition to examine the extraordinary and complex power of cuteness, featuring works by over 50 artists and contributors. (Credit: AFP)

From cats and plushies to emojis, a new central London exhibition opening on Thursday is exploring the "irresistible force" of "cuteness".

Even before the doors to "CUTE" opened at Somerset House, social media influencers in Japanese schoolgirl uniforms, "Hello Kitty" dresses and Pikachu hats playfully posed for photos, to charm their social media followers.

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