Councillors have sided with objectors to knock back a bid for a 20m-high 5G phone mast on the edge of Ochiltree.
East Ayrshire Council planners had recommended the mast be granted permission despite the site, at the junction of Gallowlee Avenue and Main Street, being within the designated conservation area.
A total of 38 objections were received, with concerns for conservation, the visual impact, road safety and the 5G signal itself.