AWeber is one of the original email marketing platforms, having launched in 1998. Founded by Tom Kulzer in Chalfont, Pennsylvania, the company has grown to serve over one million small businesses and individual creators worldwide. Its focus hasn't shifted much in 25 years: AWeber is built for people who want to send newsletters and automated email sequences without managing complex technical infrastructure.
Since TechRadar last reviewed the platform in 2023, AWeber has made several notable updates. The AI toolset has expanded considerably, with an AI Subject Line Assistant now included on all paid plans and a standalone AI Writing Assistant for drafting full email copy. The company also renamed its automation builder from Campaigns to Workflows in mid-2025 and added a direct Facebook Lead Ads integration that pulls new leads into your AWeber list automatically.
