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Fortune
Fortune
Ryan Hogg

Avon opens first U.K. store after 137 years of door-knocking as women join workforce

(Credit: Ron Antonelli—Bloomberg/Getty Images)

It might have taken a massive global health crisis, but Avon's historic strategy of selling door-to-door is slowly being kicked to the curb. The U.K.-based beauty company has announced plans to open its first stores in the country as it steps further away from the business plan that made it a household name in more ways than one.

The group said it wanted customers to experience its products in person, as part of a continued overhaul that will see its 5 million global reps move away from door-knocking and into boutiques and online sales.

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