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Drew Blankenship

Avoid Prime Day Phishing: Scammers Use AI to Mimic Amazon Emails

Prime Day phishing
AI-generated Prime Day scams can closely mimic real Amazon emails and websites, making verification more important than ever before clicking a link. Elpisterra/Shutterstock

Prime Days are here, and a lot of people are looking to score good deals. Unfortunately, that means scammers are lurking online, waiting for shoppers to make a mistake. Fraudsters are increasingly using artificial intelligence to create convincing fake Amazon emails, text messages, and websites that can fool even cautious shoppers.

Josh Planos, vice president of communications and public relations at the Better Business Bureau, discussed Prime Day dangers with The Associated Press a couple of years ago. “This is a huge moment on the retail calendar, and because of that, it represents an enormous opportunity for a scammer, con artist or even just an unethical business or organization to capitalize on the moment and separate folks from their hard-earned money,” Planos said. And the scams just keep getting more and more sophisticated as the years pass.

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