RANCHO MIRAGE, CALIF.—Avid CEO Jeff Rosica has warned that the M&E industry is “at the edge of a disastrous time if we aren’t careful.”
In his closing address at the HPA Tech Retreat last week, Rosica, who is retiring from Avid, said he "can’t think of an industry that’s had this kind of change or transformation going on, and all the pressures at the same time in one industry. It is unprecedented. In my 37-year career, I can’t think of a time where even a fraction of this (was going on)” said Rosica in beginning his 30-minute presentation: “’Unbreaking’ an Industry: Fixing an Industry-Wide Mess.”
