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TV Tech

Tom Butts

Avid CEO Jeff Rosica to Retire

Jeff Rosica.

Long time industry veteran Jeff Rosica, who has been part of the leadership of Avid for more than a decade and CEO for nearly six years, announced his retirement yesterday, days after the announcement that STG Symphony Technology Group closed its acquisition of the company, which it bought for $1.4 billion in August, taking the company private.

Rosica has a long history within the broadcast technology market, having led Grass Valley through numerous ownership transitions until moving to Avid in 2013. He was appointed president in 2016 and CEO in 2018, succeeding Louis Hernandez Jr.

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