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The Guardian - UK
The Guardian - UK
Lifestyle
Teo van den Broeke

Aviator jackets fly high as Masters of the Air effect takes off on the high street

Austin Butler in Apple TV’s Masters of the Air series
Austin Butler in Apple TV’s Masters of the Air series. Any fashion brand that values its male customer base has some take on the aviator. Photograph: Robert Viglasky/Apple

The unlikely star of the Apple TV second world war drama series Masters of the Air, the last episode of which is released in the UK on Friday, is not the flight scenes or the solid performances from Callum Turner and Austin Butler, but the jackets. Call it the Masters of the Air effect, but aviator jackets are having a moment.

According to the high street retailer John Lewis, searches for the garment have increased by 68% since this time last year. They are soaring at the luxury end, too, with Matches Fashion reporting that sales have more than tripled in the same period. “The sexy older brother of a shearling coat, the aviator jacket is a wardrobe staple that stands the test of time,” says Damien Paul, the head of menswear at Matches.

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