That autumn quest for the perfect pair of jeans rolls around again (seriously, do they even exist?).
According to Google Trends, searches for jeans have spiked by 70 per cent as we hurtle into autumn - which means you’re not alone in pulling your hair out over the decision between bootleg or straight.
The good news? Our expert denim experts are on hand to help you with everything from fit, length, cut wash and style and - most importantly - sustainability. According to Greenpeace, it takes a whopping 7,000 litres of water to produce just one pair of jeans, so choose environmentally-friendly fabrics if you possibly can.
Although timelessness is a worthwhile factor, lately new silhouettes and waist detailing have been dominating the runway and the high street. For example, the latest “undone jeans” TikTok trend has teens unbuttoning their jeans and folding down the front straps – and has subsequently birthed a new silhouette that mimics this look, as well the asymmetrical (or criss-cross) waist jeans that has been popularised by the likes of Ottolinger and Agolde. So make this your season of not being afraid to experiment with the hottest new shapes.
Here’s our curation of the hottest denim on the market now.
Ksubi
Founded on Sydney’s northern beaches in 1999, Ksubi has become a go-to denim brand for the global trendsetters. Beloved by Kate Moss in the mid-00s, and modern-day legends in the music scene such as Lil Uzi Vert and A$AP Rocky, the label has become known for its unmissable silhouettes and distressed detailing.
Don’t sleep on their on-trend Undone Playback Haven pair, nor their signature Brooklyn Spike jeans.
Y/Project
You can’t go wrong with a statement jean. In this pair, cowboy boots are embroidered on the cuffs of Y/Project’s grey organic-denim jeans, perfectly capturing the Paris-based label’s irreverent spirit.
Their detached Y Belt Wide-Leg piece should also be high on your list if you have a fetish for hardware finishings.
Weekday
If this is your first time hearing about Weekday’s cult cotton Rail mid-rise baggy fit jeans, let’s get one thing straight: this isn’t just any pair of jeans.
These jeans have become so ubiquitous in fashion circles that Weekday has struggled to keep them in stock in any size. Luckily for us, the highstreet retailer has recently restocked this hyped pair.
The best part? They’re only £50.
Agolde
Los Angeles-based brand AGOLDE aims to redefine the classics through a modern lens and priortise careful attention to detail above all else.
Our favourite is their Criss Cross High-Rise jeans, which just so happens to be one of their most coveted designs. But nor can you go wrong with their pinch waist 90s jean.
Citizens Of Humanity
Citizens of Humanity prides itself for its premium fabrics that will make your pair last a lifetime (and then some). Founded in 2003 on the pillars of functionality, design and comfort, the LA brand instantly cultivated a loyal fanbase.
Keep it classic with their Charlotte Straight-Leg jeans as these will be a pair that live in your wardrobe from season-to-season.
Uniqlo
A TikTok favourite and for good reason. Uniqlo’s baggy jeans are ridiculously flattering and wearable.
They’re the sort of jeans that form the backbone of a hard-working transitional wardrobe, which is the most virtuous trait of any style staple.
Diesel
Under the leadership of Glenn Martens, Diesel has become a darling of the industry with It-girls and fashion editors alike scrambling to get their hands on their denim.
Their 1978 Bootcut and flare jeans are particularly sought after, so too is their distressed wide leg pair in acid grey.
