The Autosport Business Exchange (ABX) returns on Friday, May 1, to be held at the Hard Rock Stadium in Miami Gardens, Florida. Beyond F1's annual visit to Miami, the historic stadium has also played host to six Super Bowls, two World Series, and will be integral to the 2026 FIFA World Cup. And now ABX Miami as well – an event that will bring together influential voices from across the motorsports world and beyond, leading directly into Formula 1’s first 2026 U.S. race weekend.
Presented in partnership with the Formula 1 Crypto.com Miami Grand Prix, ABX Miami will be ABX’s first official collaboration with an F1 Grand Prix.
“Autosport Business Exchange convenes the most important conversations in the business of racing and we do it in the moments that matter most,” said Werner Brell, CEO of Motorsport Network. “The Miami Grand Prix is a defining event on the calendar, especially this season, as racing picks up again after a five-week hiatus. It also marks the first U.S. race of 2026 bringing the sport’s commercial, cultural, and global momentum into sharp focus. More influence. More relevance. More ambition. Bringing ABX into the heart of race week, in partnership with Miami Grand Prix, gives us the right setting to surface the leaders, trends, and ideas defining what comes next.”
Added Katharina Nowak, President of the Formula 1 Crypto.com Miami Grand Prix: “The Miami Grand Prix is more than a race; it is a platform where sport, entertainment, business, and culture come together in a way that feels distinct to this city, and increasingly central to Formula 1’s momentum in the United States. Partnering with Motorsport Network to bring ABX to Miami during race week adds a meaningful new dimension to that vision, creating a shared stage for the ideas, alliances, and influential conversations shaping what comes next at the intersection of racing, business, and culture.”
The event aims to focus on how F1 isn’t just growing, but fully reinventing itself. From new regulations to advancing technologies and new media landscapes, Miami will play center stage to discussions around it all.
Among the guests will be Stefano Domenicali (CEO of Formula 1), Eddy Cue (Apple Senior Vice President of Services), Mary Barra (CEO of General Motors), and Tom Garfinkel (CEO of the Miami Dolphins and Managing Partner of the Miami Grand Prix).
Domenicali will surely want to highlight the 2026 regulations, which have fundamentally re-shaped the sport and the way races are managed by both drivers and teams. One of the constructors at the center of that technological chess match is Cadillac F1, which joined the grid as an eleventh entry this year. Barra was critical in bringing GM to F1 this year as the iconic car-maker aims to challenge itself like never before.
Cue has been integral in F1's bold transition to Apple TV, which now hosts every event on the calendar. He has been at the forefront of this new era of streaming in a deal worth $150 million dollars, annually. Apple also brought F1 to millions of new eyes through its award-winning film starring Brad Pitt. "F1: The Movie" is Apple's highest-grossing original film ever, earning over $600 million dollars at the box office with talks of a sequel well underway.
Garfinkel has been fundamental in the success of the Miami Grand Prix, while also working as the CEO for the iconic Miami Dolphins football team. The Miami race has grown to become one of most-watched F1 races in the United States in recent years, partially thanks to his efforts.
It's truly a new age for the sport in the way F1 does business, advancing technologies, leaving its mark on the entertainment industry, but also culture. That's why Miami Grand Prix’s ‘Women Drive’ initiative will be a key part of the forum's agenda. It will bring forth one of the event’s most compelling conversations to ABX Miami, exploring leadership, influence, and visibility at a moment when power and cultural relevance are being redefined across motorsport and beyond.
The Autosport Business Exchange has previously hosted events in London, New York, and Monaco, with each event offering something new and introspective about the motorsports world through the voices of those at the heart of it all.
This year’s Miami Grand Prix is also in a unique spot on the F1 calendar, as the series will be returning from an unexpected five-week break. During that time, teams will be hard at work as they attempt to better grasp the 2026 regulations and bridge the gap to the currently undefeated Mercedes W17.
Miami will be the first race to show off the latest innovations and upgrades as the rest of the field tries to catch up to the rapid Mercedes team. After a rough start to the year, McLaren are among those with work to do if they hope to defend their 2025 constructor and driver titles.
This suddenly makes Miami a critical race on the schedule, as teams won’t have this level of prep time between races for the remainder of the year (even including the summer break), so the time to innovate is now, or risk being left behind by the pack.
