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Daily Mirror
Daily Mirror
Sport
Jacob Leeks

Autograph hunter went from “£10k in debt to millionaire” thanks to Cristiano Ronaldo

Autograph hunter Peter Johnson was £10,000 in debt when he founded his sports memorabilia business, but it is now an empire, with the Englishman a millionaire.

Johnson set up his Firma Stella business to provide fans with the chance to buy a range of memorabilia, from signed shirts to pictures and artefacts from the world of sport. The company has been built from the ground up and now employs 12 people.

They have signed deals with several top sports stars and have also been able to 'ambush' the likes of Cristiano Ronaldo and Lionel Messi to secure lucrative autographs. Based in Worcestershire, it is a stunning turnaround for Johnson, who just five years ago was thousands of pounds in debt.

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