Prakash Kota has worked at Autodesk for two decades, long enough to remember the days when the design software company sold DVDs to customers.
Back then, it took several weeks for a customer to reach out to a reseller, place an order via the phone or a fax machine, and then wait for the software to be shipped and installed. But today, orders are booked online, instantaneously of course, and Autodesk's business now greatly relies on subscriptions. Recurring revenue represents 98% of the company's $5.5 billion in annual revenue for the latest fiscal year.
