Autodesk is pitching a creative future with less noise, more Flow

AU 2025; a woman stands in front of a metal railing.

At Autodesk University 2025, one theme dominated the Media & Entertainment chat: AI. But while the industry buzz is deafening, Diana Colella, EVP and Head of Media & Entertainment at Autodesk, is focused on substance over hype.

“I’m not a big buzzword person,” she tells me in our sit-down interview. “You sometimes lose credibility when you use it [AI] too much. What I like about what we’re doing is that we’re actually doing things, products that are already shipping, that you can use, right now.”