For those who miss the old Land Rover Defender, the basic, no-thrills British-built SUV that had proved its worth for decades in war and peace, in Botswana and Belgravia, Ineos Automotive has your SUV: the 2023 Ineos Grenadier.
Scheduled to reach the states mid-year, the new SUV is the first vehicle from Ineos Automotive, formed in 2017 and a division of the world’s third-largest chemical company. The privately-held concern has $65 billion in annual sales, 25,000 employees, and 39 businesses in 31 countries. So, this is one new automaker that doesn’t need a SPAC or Wall Street, for that matter.
Of course, Land Rover does build a new Defender, and it’s incredibly capable. Yet it seems as concerned with fashion as functionality, despite its proficiency. But that’s to be expected. Most sport utility vehicles aren’t what they purport to be. They’re really all-wheel-drive station wagons with airs, built for those whose total off-road endeavors consists of running over shrubbery at the end of the driveway.
