The small BMW coupe is no secret to consumers. While these smaller cars are as basic as entry level gets, BMW and Mercedes alike seem to always dabble in this market. I have always struggled to realize why they continue with it, but if it was for the price point, I must be missing something.
In typical manufacturer fashion, there’s a move where they say let’s get rid of something that was satisfactory at best in the sales department and remake it years later, but with a new name. Similar to the grocery store, same shelf space, new name, new skew and everyone flocks to try it out. Well, BMW, I caught you! Similar to the 1 series BMW coupe that entered the market in 2013 is now the redesigned 2 series. Showing small to moderate changes over the 1 series, the 2 series seems to be a partnership between the 3 series and discontinued 1 series. The real question … why?
The 3 series clearly is BMW’s best-selling model in the fleet, and to produce something smaller offering a discount in price, seems to be unnecessary as consumers are happy with the 3 series. I know too many numbers to keep track, but stay with me. As the creator of the numeric model naming convention, BMW must know something I don’t know and they do! The 2 series, for a $5,000 base price reduction over the 3 series, really gives you the overall two-seater feel, but with small seats in the rear for when family comes to town for two weekends a year. This is perfect for the empty nester and retiree for when the kids are gone.
