The Asian markets have long been seen as a linchpin for New Zealand’s economic success. And the key to future growth could be the cultural similarities between Māori and communities across the Asian region.
These shared values include mana (honour/prestige), manaakitanga (reciprocity/hospitality), karakia (prayer), whakapapa (genealogy) and veneration of kaumatua (elders).
My ongoing research has found embracing the cultural values of tikanga Māori could give New Zealand an edge in these competitive Asian markets.
